Having an international brand or planning to expand your business abroad often requires a different corporate strategy to increase engagement and conversions via the website. It is often only focused on SEO and using particular ad campaigns available. Businesses underestimate the importance of multilingual websites in maximising their reach. After all, Asia, Latin America/Caribbean and Africa now have more Internet users than North America where English is the dominant language. To be more precise, 70 percent of web...
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