From address qualification to customer satisfaction analysis

flexword supports you with your international sales and marketing projects
International B2B marketing & sales
  • Address qualification
  • Screening address contacts
  • Market screening
  • Market research
  • Needs and potential analysis
  • Telemarketing
  • Mailshots and follow-up
  • B2B scheduling
  • Sales correspondence
  • Customer satisfaction analyses

 

Success strategy for international marketing projects
  • Exact definition of project targets
  • Budget-based concept
  • Pinpointed briefing
  • Consideration of country-specific factors
  • Entrepreneurial approach
  • Ambitious maximum targets
  • Flexibility during each project phase
  • Strategy based on sustainable successes
  • Results-oriented implementation

 

Address qualification

Project example

  • Definition of criteria for sales database
  • Import of raw address data according to selection criteria
  • Processing of raw data
  • Duplicate cleansing
  • Further updating and basic research
  • Cold calling
  • Verification of basic data (address, telephone number, turnover, sector, employees), point of contact
  • Transfer to client
  • for swift further processing
Scheduling

Project example

  • Address qualification
  • Processing raw data, research, sales database
  • Initial contact
  • Qualification requirement, point of contact, potential, if applicable, etc.
  • Mailshots
  • Covering letter including marketing documents in national language
  • Follow-up contact
  • Qualification requirement, point of contact, turnover potential, project planning, suppliers, procurement channels, etc.
  • Handover to sales on fixed date for further processing

 

 

 

Lead generation

Service: lead generation

Project concept depending on definition of region, address pool (definition of quantity of raw data), definition of target group, definition of project target (quantity x  interested contacts/x lead contacts)

 

Project example

 

  • Initial contact: Qualification requirement, point of contact, potential, if applicable, etc.
  • Mailshot: Covering letter including general marketing documents in national language
  • Follow-up contact: Qualification requirement, point of contact, turnover potential, project planning, suppliers, procurement channels, etc.
  • Processing of feedback
  • Dispatch offer
  • Processing enquiry
  • Follow-up contact offer
  • Arrange appointment
Accompanying services
  • Qualification/screening of available address data sets
  • Inclusion of & screening of new contacts generated from telephone contacts
  • Adaption of meeting guidelines depending on target country/project progression/tasks set
  • Last-minute translation of marketing material/email communication
  • Identification of contact’s previous suppliers
  • Forwarding of any feedback according to communication chain
  • Arrange appointment

 

Project example

Cold calling by phone

  • Professional and, at the same time, individual approach
  • Personal communication style

Determination of project-related data

  • Contact person
  • Email address/telephone number /function of contact person
  • Business purpose
  • Turnover class
  • Interest yes/no
  • Determination of previous suppliers, if applicable
  • Classification according to interested party, VIP, super VIP
 
Dispatch of product catalogue

Follow up contacts with dispatched product catalogue

Completion of project-related data, such as:

  • Email address/telephone number /function of contact person
  • Business purpose
  • Turnover class
  • Interest yes/no
  • Determination of previous suppliers, if applicable
  • Determination of potential turnover volume
  • Interest in in-house appointment yes/no
 
Forwarding of leads/super leads
  • to client for further processing

Second to fourth attempt to make contact with contacts that could not be reached

Follow-up research
  • Invalid phone numbers/URL
  • When determining current contact data: add data, phone cold contact
Handover of address data to requester

 

The world has many markets with immeasurable potential. Sustained tapping of these worldwide markets requires entrepreneurial expertise and well thought-out concepts.

If you incorporate the relevant national languages and cultures into your marketing campaigns, this will give you the key to the world. Our individually selected team for your campaign has a mastery of not only the linguistic subtleties of the target country but also a sound knowledge of the cultural background and can use this knowledge in a targeted and efficient manner.

 

We know that an exact briefing and solid planning are the perfect starting point for a successful project. We achieve ambitious goals with an entrepreneurial approach and professional, disciplined and results-oriented implementation. We have your marketing objectives firmly in our sights at all times. These factors create optimum conditions for the resounding, international success of your project.

Telephone marketing, email campaigns, advertising campaigns, sales correspondence:

How would you like to begin? We will give top priority to professionally launching your campaign.

We achieve excellent results through clear identification with the project and through taking pride in our work. When it comes to international marketing campaigns, the sky's the limit!

Read more:
Telesales · Direct mail · Customer satisfaction · Business-to-business · Marketing research